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Are Outbound Links Bad For Business? There is a lot of mis-information on the Internet on just about every topic you can possibly imagine. Often, the majority opinion on the Internet is actually completely wrong. This is the case with outbound linking. When I first showed the first Web 3.0 sales blog to a group of copywriters, one of the first things I heard every single copywriter say was... "KILL THE OUTBOUND LINKS"They would go on to say that you don't want to distract a prospect with links leading off your site. That makes sense; right? OK; then tell me why the most profitable site on the entire Internet is Google.com and the entire site is nothing but over a billion outbound links! Did you ever think about that? The interesting thing with Web 3.0 and specifically the Internet Business Box 3.0 software that runs on this Web 3.0 blog and several others is that we can find out the answer to questions like that quite easily. You see, other split testing software solutions (including the multivariate ones) test for conversion ratio and completely ignore traffic. The multivariate software running on Internet Business Box 3.0 sites is optimizing for "Dollars Per Day", so it takes into account both conversion rate AND traffic at the same time. Plus each outbound link on the site is being tested again not having that link. We can see the "Dollars per Day" that we earn on average with and without each individual link. So links to "bad neighborhoods" used to have a pretty hazy meaning. What does it mean? Does it mean linking to spammy sites? Does it mean linking to sites that spam? Does it mean linking to sites in certain subject areas like gambling, pornography or pharmacy sites? Nobody really knows before the Internet Business Box 3.0 software came along. Now, we can just look at a specific link and it's statistics. If the site earns an average of $100 per day with the link and only $5 per day without the link, I think we can safely say that the link isn't a link to a "bad neighborhood" whatever that means. The link improves our profitability dramatically in that case. If the opposite is true... if the automatic multivariate software that is built into the IBB 3.0 detects that during times that the link is being displayed, the average daily earnings are only $1 per day and when the link is being suppressed, the average daily earnings jump to $500 per day, you can be very, very sure that having that outbound link is bad for business. You don't really need to know if Google has it on a "bad neighborhood" list. The IBB 3.0 has it on it's own "bad neighborhood" list for you and won't show it anymore after such horrible results. So what does the IBB say about outbound links in general? Are they good for business or bad for business? Generalities are always dangerous. As in the case above, you need to be careful not to have links that DO destroy your business for whatever reason. But in general, the IBB 3.0 says that outbound links are good for business. That is what we expect since we see that almost all of the most profitable sites on the entire Internet have lots and lots of outbound links. So as long as you have protective software to remove dead links and links that hurt your business (like the Internet Business Box 3.0), then link away. The most good links you have out to other sites, the most your own site will become a destination and the more money you will make. Consider that... |
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