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Avoid Free Press Release Submission The other day I had an idea for someone that involved submitting to press release websites. He had a consulting business but didn't know much about getting the word out about his business. He mentioned article directories, but I thought he could possibly benefit more from having press releases written and submitted for him. There are a number of free article directory websites around. You probably already know them. But most of them willingly accept articles from marketers who only intend to get a link pointing back to their website. Therefore, most of the articles submitted are poorly written and will never be read by the intended audience. Press release websites aren't spammed as much as article directory websites. From past experience, press release websites tend to moderate the releases they receive. That makes sense considering some will distribute the releases across a wide network of news websites that have actual readers. Some press releases will even show up on Google News. But beware... There are a number of free press release websites in disguise that are just like the article directories. Some of them will mention "internet marketing", some will mention "plr". Many of them also use Adsense as their primary source of revenue. That means they are willing to accept almost any content whether it be a spammy article or a poorly written press release. With poor quality content, any website visitors they do receive will be more likely to exit their website by clicking on an Adsense ad. Why would you want your press release on a website that practices accepting poor content in return for revenue? Here's what I recommend instead: Try one of the top press release distribution services. Some have very reasonable prices. I've used prweb.com. They have a few options to choose how you would like your press release distributed. Most importantly, they moderate submitted press releases and make sure they pass a certain quality. If you don't associate yourself with "internet marketers" and have a real press release to submit, then there is a good chance your release will be accepted. The big players out there aren't submitting to free press release websites. -James D. Brausch |
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