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Million Dollar Domains Stephen Dean gives some excellent domain selected advice here: How To Find A Quality Domain For Your Site It seems to be excellent advice and you can see that we follow it with our own domain name. We have recently noticed that it might not be the very best advice if you want to be a super-site owner... a multi-million or multi-billion dollar business. We have done some experimentations and verified that there is an even better way (although we probably won't be moving to a new domain for this site any time soon... we will be following this model for many of our new sites). Stephen's advice was solid. Dot com domains that are easy to pronounce, at most two or three words and benefit laden if possible. It is solid advice because it works well for small businesses. It screams that you are a serious small business and not just some hobbiest with a .info site or a site with numbers and dashes in it. Think about how you would feel about our site if it was marketing-blaster.com or marketingblaster21.com or marketing-blaster.info. It puts up a red flag that we aren't serious about our business or our brand. MarketingBlaster.com says that we are a serious small business who cares about our brand and will be around for a long time. But there is an even better way. Let's look at the king kong earners of the Internet and see if we see any patterns that can help us choose an even better name for a business that can grow into a super-site multi-million or even billion dollar business. Here are some examples: youtube.comgoogle.comdigg.commicrosoft.comyahoo.comtwitter.commyspace.comwalmart.comamazon.comebay.comHmm... Just like Stephen Dean's advice that I echo, they are ALL dot coms. There isn't a .us, .info, .net to be seen for miles. There is del.ious.us, but that is a huge exception and seems to not be competing with digg.com, reddit.com and twitter.com very well in the social space. So dot coms are solid. But these names diverge from the standard small business advice in one very important way. Do you notice how short they are? The average is only six letters long! Each word in our domain is seven letters long. Our domain which is nice good standard small business advice is more than twice as long as the super-site domains! Also notice that keywords aren't really present. One could say that "tube", "micro", "soft", "space", "mart" and "bay" are keywords, but when you think about it seriously... they really aren't what people are searching to find. These domains aren't worried about the keywords in anything more than a very abstract way. In fact, that really characterizes them well. They are very abstract. You had to learn through their branding efforts what they were about. You didn't go searching for twits to find twitter (although you were successful if you did). You didn't search for "soft" to find microsoft.com. You found all of the above names through branding exercises. Those branding exercises still required a lot of Stephen's advice. They required easy to say domain names so that they could be passed by word of mouth. Twitter and Google use double letters, but in both cases it is very unambiguous about where and what those double letters would be. If you told someone to go check out twitter dot com, they wouldn't think you were saying twiter dot com. That would be pronounced differently and would be ambiguous. The same goes for google.com. So if you want to step up and try some really great domains, then you want to forget about full words, keywords or benefits. You want something very short, catchy and non-ambiguous when told through word of mouth. You don't care so much if it is completely meaningless. You will give it meaning through your branding exercises. We have a few such domains for sale at extremely cheap prices. You can find the details here: We wish you the best in turning one or more of these into a super-site that could be tomorrow's twitter.com or digg.com. |
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