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The Traffic Secret What do we mean by traffic? Traffic is people. Targeted traffic are people who might be interested in your offer. People are much less mystical than this term "traffic."People do things. They drive to work. They listen to the radio on the way to work. They see billboards on the freeway. They sneak visits to certain web-sites when they should be working. They watch TV at night. They go out to dinner. They subscribe to magazines. The people who are most likely to be interested in your offer do things a little differently than most people. That difference is your key. If you are selling bodybuilding supplements, your people are into bodybuilding. They read a particular magazine. They hang out in gyms. They visit GNC or some other supplement store. They buy certain things. Once you understand what your people do that is different than what everyone does (or you have an offer that would be of interest to almost anyone), then you know where your people are currently. Your job is to move them from where they are to where you want them to be (ie: your web-site). It's different for every market. You can reach conservative political enthusiasts by advertising on the Rush Limbaugh show. You can reach bodybuilders by buying flyers to stuff into orders for Creatine that are being shipped by a competitor to their buyers. You can also reach them by advertising in the major magazine for bodybuilders. If you want to focus only on people who are already online (a good idea for an online business), then you ask yourself where your people are currently hanging out online. Are their websites, blogs and forums where they hang out. Advertise there... or blog comment there... or get involved in those forums... or advertise in those newsletters. In summary: 1. Figure out where your people are currently hanging out. 2. Itemize the ways to get your message to them in that place. 3. Send the message which directs them to your web-site. Traffic is people! |
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